Email marketing gets to the parts other marketing can’t reach
6th June 2012

“Email marketing gets the best results,” says Andy Ball, director of Balls2 Marketing. “Adding email marketing into any campaign will bring in more good quality leads.”

Everyone in business needs more leads. Whether it’s finding new customers, or selling more to existing customers, new leads and enquiries are the lifeblood of business. But finding new leads can be hard. Traditional methods of direct marketing have become very costly increases in printing and postage fees. It’s made it even more expensive to send stuff out to prospects. But there is another way.

“We’ve been working on a highly successful email marketing system for nearly two years now,” says Andy. “It provides really strong leads and saves money and time for customers.

“Response times can be quick. In fact, the quickest response time we’ve had so far is less than three minutes of an email being delivered. But email marketing doesn’t just work on a one off basis. The very best results come after weeks and often months of engagement with prospects.

“It’s well known that switching suppliers is not straightforward for companies. They will put up with a lot from existing suppliers. So regular contact with prospects means giving them bite sized information without being intrusive.

“The other big advantage of email marketing is that you can supply links where prospects can get more information as and when they want.”

Jay Patel, sales director at Everglade Windows, agrees: “We have switched to Balls2 Marketing email marketing system and the results have been superb. Before we started working the email system we were wasting thousands of pounds a year on postage and printing. Now we get regular leads from prospects that are really interested in talking to us about specific products, services and support. We’re really impressed with the results.”

andy@balls2marketing.co.uk