TEN MINUTE DOORBUILDER DEMO BOOSTS APEER SALES FOR DK WINDOWS
6th June 2012

Dublin-based DK Windows is enjoying a hike in sales of its Apeer 70 all-GRP doorset thanks to a 10 minute ‘This is Your Door’ demo to consumers.

Using New World’s Door Builder, the market’s most advanced screen-based order software for custom-build entrance systems, DK Windows boss Darragh Kane says showing potential buyers a customised doorset is incredibly easy and takes just 10 minutes.

“It’s a marvellous marketing tool and converts a high number of enquiries into actual sales,” he said. “Brochures are all very well, but with New World’s Apeer doors, there are so many possible configurations, it means customers can see their own customised entrance system and exactly how much it will cost. You don’t even get that kind of service when you order a new car!”

“We now produce about 50 quotations a month using Door Builder and this has helped us to grow sales by a good 15% to 20%,” said Darragh.

It also means that DK Windows has just increased the number of Apeer doors on display at its 300 sq metre showroom, office and warehousing premises to some nine different designs.

“The next move is to link our new website to the simplified Door Builder programme on the Apeer website where consumers can have a go at creating their own entrance system,” said Darragh. “If they like what they see and want to take it further, the link means they will automatically see us as the place to visit for more information.”


www.nwd.uk.com