Weekly Email News for the Glass, Glazing & Fenestration Industries

Digital role
6th February 2018

GLAZERITE GROUP has appointed Lauren Edwards as Digital Marketing Coordinator to work with group marketing manager Michelle Wright to develop what the company sees as a core element of its marketing strategy for 2018.

Lauren previously worked at a digital marketing agency, working across a range of media and industries.

Michelle Wright said the appointment will enable Glazerite to further increase the marketing support the company provides to its customers. She explained: “Over the last year we’ve seen more and more of our installers spending thousands of pounds on various areas including social media and SEO, often not having the impact promised. These are all things we are looking to build in with our installer marketing support plan and will be carried out in a way that is right for their business.”

Lauren added: “Much of my experience was directly transferrable into my current role and we’ve already made some good headway with some of our installers with digital objectives.”


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