Guardian pulls from Glasstec
5th May 2020

Guardian Glass says it has decided not to participate at glasstec 2020 in Dusseldorf in October but will instead prioritise on a resumption of business and acceleration of its own digital initiatives.

President and CEO Kevin Baird said: “Our decision not to participate at this year’s event was not taken lightly, but was done with the health and safety of our employees and customers in mind, being respectful of the current business environment.

“These are challenging times for everyone, and it has required all of us to think differently about how we do business. We want to build on this momentum of necessary innovation and develop new ways of supporting our customers and other preferred partners through enhanced digital tools and collaboration.”

The manufacturer will now focus on recent digital initiatives including online architectural glass workshops currently running across Europe, with similar digital events slated for the U.S. and other regions in the coming weeks. The company will continue to build out its digital content and product portfolio ‘to inspire new thinking in the use of glass in commercial architecture, as well as helping to deliver more comfortable and energy-efficient living environments.’