‘A gradual evolution’
5th July 2016

ROSEVIEW WINDOWS has taken its Ultimate Rose one step further with an upgraded model said to be even more faithful to classic timber originals.

marketing manager Mike Bygrave explained: “It’s not a revolutionary transformation - we’ve always seen product development as a continuous process of constant, gradual evolution, rather than a series of big leaps and bounds. But we’ve zeroed in on the fine details – and although the changes we’ve made may sound like minor tweaks, the finished article is remarkable.”

“We’ve developed our own meeting rail profile, getting rid of the tell-tale interlock line that immediately shows anyone in the know that a product isn’t timber. At the same time, we’ve cut the meeting rail depth by 9.5mm. It was incredibly slim as it was, but now, at just 35mm, it’s the slimmest on the market. The overall result is incredible – if you place an Ultimate Rose alongside a timber vertical-sliding sash window, you’d struggle to tell the difference.”

www.roseview.co.uk