More brochure, less bumf!
5th December 2017
VISTA PANELS has re-designed the XtremeDoor brochure to focus on XtremeDoor’s best-selling styles and colours. By looking at what has been going through the factory, the company has made the new version reflect the most popular choices.
The brochure highlights the trend towards Anthracite Grey, which is right behind the long-standing leader Black in popularity. New colours Slate Grey and Moon Dust have also moved up the pecking order, with Chartwell green not far behind. The new brochure gives more room to contemporary door styles such as the new Verona (single glazed).
“With Vista now manufacturing 800 doors per week, it’s clear our installers know how to sell a composite door,” said business development and marketing manager Ian Smith. “With that in mind, the brochure doesn’t give up too much space to ‘bumf’.
“We wanted to create an easy to navigate brochure that doesn’t overwhelm or bore the consumer and showcases the most popular designs and colours – and I believe we’ve done just that. It reinforces the installer providing one of the easiest brochures to sell from, striking the right balance between enough choice and without overload.”