Deceuninck launches new website
4th September 2012

Next time you visit www.deceuninck.co.uk, you’ll see a big change: the company has just relaunched its website. The new look reflects the Deceuninck vision, as CEO Tom Debusschere explains, “We’re convinced it is vital to give people a platform where they can find information and learn about the importance of sustainable products. We believe PVC is the best material to make sustainable and environmentally friendly windows and doors for buildings.”

So how has the vision been realised? First of all, the systems house hired information architects to ensure the information customers are looking for will be easy to find. Visitors will find sections on windows, doors and conservatories, outdoor living with the Twinson Terrace and Terrace+ ranges and Twinson wall cladding. They will also find information on the colour ranges on offer and the environmental benefits of PVC-U as well as news, jobs and information about the company.

But perhaps most important of all for customers looking to maximise their marketing reach is the site’s dealer locator. Visitors simply enter their postcode or location and will get back a list of the dealers near them.

Deceuninck underwent a rebranding last year and the new website is the latest stage in the process. To date, Deceuninck has rolled out a new logo and introduced four new areas that make up the corporate brand: Windows & Doors, Outdoor Living, Cladding and Interiors. The new identity is being introduced over time, and, in keeping with its sustainable ethos, nothing is being thrown away to make way for the new look. Deceuninck expects the rebranding to be complete by December 2012.

The aim of the rebranding is to demonstrate that Deceuninck is a company that cares. As the website emphasises, the company’s solutions meet today’s demand for timeless and elegant design, while striving to achieve the lowest possible ecological footprint. It goes on to state that it makes choices based on the impact of People (Health & Safety), then Planet (Environment & Ecological footprint), then Quality, Service, Profit (Cost) – or PPQSP for short.

www.deceuninck.co.uk