New installer network
4th October 2016

Aluminium and PVC-U trade fabricator STERNFENSTER has launched an installer network programme aimed at supplying trade clients with exclusive enquiries generated by the fabricator. It has also launched a new hub website, www.sternfenster.com, featuring a series of user engagement tools, including an installer locator.

“Homeowners looking for a supplier in their area will be encouraged to input their postcode, and be redirected to one of our multiple retail platforms designed specifically for lead capture purposes,” explained Mike Parczuk, Sternfenster MD.

“We’re committed to helping our customers grow, and this year we’ve focused strongly on improving the sales and lead generation support for our installers.”

Using interactive tools to engage visitors to the website, such as quote engines for Sternfenster’s PVC-U and aluminium product ranges, the fabricator will capture consumer leads and feed them into a media centre. Its trade customers will then be able to access and use exclusive leads in their designated postcode areas via a password protected login.

Mike added: “This is only the latest example of strategic sales and marketing support we are offering to our customers, and is designed to generate unrivalled competitive advantages, placing our installers head and shoulders above their local peers. Our customers’ success is fuelling our own, and we’re investing huge resources to proactively help position them as the leading double glazing companies in their areas.”

www.sternfenster.co.uk