Flying start for network
The Signature Network, the consumer marketing scheme created by Chelmsford-based trade fabricator Pioneer Trading, has got off to an impressive start with more than fourteen installers passing the strict quality criteria required to join in its first two months. A further 12 are undergoing vetting.
Signature is the brand and marketing programme developed by Pioneer to create a network of dealers to promote the company’s Signature window, which was launched earlier this year.
The Signature window, designed and developed by Pioneer’s managing director Danny Williams in association with Synseal, has an A+ Window Energy Rating, looks good, and is easy to install.
“Competition is very fierce these days with companies out there offering silly prices against the standard products we sell,” explained Danny. “So what we have done is produce our own window, that is only available from Pioneer and for homeowners through our Signature Network, which cannot be quoted against like-for-like because there is nothing else out there that is comparable. That is a very powerful position in the market place – ‘the best window, and it’s exclusive to us!’”
The Signature range is supported by literature, a website, a blog and regular Twitter output.
