Wood, windows and wellness
4th July 2017

Over 44% of householders perceive timber windows as the most environmentally friendly and ‘the most aesthetically pleasing’ while more than 52% believe they ‘provide the most character’, according the Wood Window Alliance, which this week published the first chapter of its 2017 trends report, ‘Windows on the World: The Rise of Natural Wellness’.

The organisation says the report: “introduces the notion that consumers are entering a post-plastic age and rejecting plastic and other synthetic materials in favour of timber and other natural materials, amongst other findings,” and includes “insights are supported by research from 1,000 UK homeowners and expert commentary from Oliver Heath, an architect specialising in biophilic design.”

Tony Pell, Chairman of the Wood Window Alliance said: “We’ve recently witnessed a new desire among homeowners to take a bigger view of the world. With a growing recognition that wood is good, particularly amongst environmentally aware millennials, homeowners are now recognising that the cheap and disposable has consequences.

“Timber sourced from sustainable forests not only means that more trees get planted than chopped down, so protecting the natural health of the planet, but it means timber window frames have a negative global warming potential - over their 60+ years’ service life they actually reduce the amount of CO2 in the atmosphere. Not to mention the intrinsic beauty of timber, which, as our research shows, is yet to be beaten.”

www.woodwindowalliance.com