Synseal gains a G15 double-double
3rd November 2015

SYNSEAL has been named as a double finalist once again at the upcoming G15 Awards for a second year running.

Global Glass, Synseal’s insulated glass manufacturing division, is a finalist for Glass Company of the Year.  Since establishment in November 2011 Global Glass has rapidly become a £20 million business unit operating from three plants in Huthwaite, Blackburn and Wigan supplying high quality IGUs made to customer specification, including Synseal’s exclusive value-adding and thermally-efficient Celsius performance glass.

The second category is Trade Marketing Campaign of the Year. Synseal’s marketing campaign for Celsius Solid Roof was designed to clearly convey key technical aspects of the system (quick-fitting, highly insulated, lightweight yet strong) with an element of fun, using animals to illustrate. Launched in April 2015, this integrated B2B campaign delivered high levels of visual impact to achieve market stand-out versus competitive offerings and included print and digital media to raise awareness across the Trade in a short period of time.

Head of Marketing, Mark Schlotel said:“It is very satisfying for us to be recognised as a double-double finalist at the prestigious G Awards. We enjoy taking part with three submissions presented to the judges each year and, as the old song goes, two out of three ain’t bad!”

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