Six CMA nominations
3rd November 2015

Aluminium systems company REYNAERS has been announced as finalists for six categories in the Construction Marketing Awards 2015.

Reynaers is finalist in the Best Digital Campaign; Best Use of Events and Live Marketing; Best Use of Direct Marketing; Best Use of Advertising; Research and Insight and Marketing Team of the Year.

Reynaers, working with Wyatt International, was nominated for the Best Use of Direct Marketing, Best Digital Campaign and Best Use of Advertising categories for its ‘Look Deeper’ campaign, which encouraged trade and specifiers to take a closer look at design aesthetics, innovation and performance through a series of emails and adverts
A series of exclusive R-Cuisine events have been shortlisted for Best Event and Live Marketing Event. High profile decision makers, from more than 40 companies in the construction industry, enjoyed Michelin starred dining with celebrity chef Matt Gillan – the latest winner of Great British Menu – as well as getting the chance to top the leaderboard of the Top Gear 'Star in a reasonably priced car' experience.

Reynaers has also been shortlisted for the Research and Insight category for its comprehensive research and segmentation project comprising nearly 300 phone interviews with architects, fabricators, retailers, installers, consultants, contractors, builders, and developers. The research gave an in-depth insight into the decision-making process of key partners within the industry – with the results providing a sound base for future strategic planning.

Head of Marketing Hugh Moss said: “I’m particularly proud that our hard-working team has been selected as finalists in the Best Marketing Team category. It’s wonderful that our successful campaigns have also gained deserved recognition and we’re very much looking forward to the awards on 9th December.”