Software specialist reaches 30 year milestone
3rd February 2015

Windowlink are celebrating three decades of providing first-class manufacturing and presentation software for the fenestration industry.

Established in 1985, Windowlink were one of the first to create software solutions for the industry, with the aim of helping window companies streamline their business. Back then, the activity in the industry was much more integrated, with many uPVC companies doing everything from profile extrusion, to manufacturing and retail/installation.

Mark comments: “Three decades ago, the opportunities introduced by uPVC were enormous, but so were the challenges. The first software solution we launched, Preview, was designed to help window companies speed up their manufacturing processes and eliminate mistakes. It was a complete success.”

As part of the strategy to adapt, Windowlink shifted its focus from manufacturing software to presentation software, to help installers when selling to homeowners. The move reflected the changes taking place in the industry. As it became more economically efficient for window companies to specialise, businesses moved away from manufacturing, choosing instead to buy-in and install.

Mark comments: “As the industry transformed, so did our business. With massive developments in the IT sector, our software grew ever more versatile and adaptable to the individual needs of each client.”

Today, Windowlink are renowned for their market leading sales software, Focus for windows and doors, and Vector for conservatories, which are helping installers large and small to significantly increase sales, save time, reduce training costs and eliminate human error.

Mark said: “A huge milestone for us was the launch of Vision, the presentation software which introduced the superimposing feature in 1999. This helped installers when selling by allowing them to show potential clients how their windows and doors will look on their house before they committed to buy. We have perfected this feature with our current modules, Focus and Vector, enabling our clients to use a very effective tool in their sales pitch.”

Mark concluded: “Looking forward, we will continue to adapt both Focus and Vector to the changing market trends, helping retail window companies maximise their sales potential and increase profits. We will also focus on the manufacturing side of the business in order to develop a comprehensive solution from quote to order and production.”


www.windowlink.com

Photos: Mark Dudley designing a conservatory with the Vector module