‘Lifestyle choice’
3rd December 2019

Composite door and window maker APEER has produced a lifestyle video supporting its new Silka door range.

The video is the first of five being produced as part of a campaign designed to appeal directly to homeowners in support of its UK retail installer network. Videos will be accompanied by a range of print and digital brochures and other supporting material, in addition to SEO work.

Managing director Asa McGillian explained: “As homeowners increasingly change their windows and doors as a lifestyle choice together with home décor refurbishments, rather than the stress purchase that used to drive sales, then so we must reach out and appeal to people on a similar level.

“The clean, technical surface finishes of the Silka door and its componentry are beautifully captured in the video, which we believe will appeal to those looking for a similar styling vibe throughout their homes. Our other door ranges and Lumi frameless window and door range, will be treated with imagery appropriate to the styling of each product.”

https://youtu.be/84Qh3RLZyFM