Website helps installers win more sales
2nd September 2014

West Yorkshire-based fabricator Dempsey Dyer has taken its installer support strategy up another notch and rolled out a new fully responsive, consumer-facing website called www.dempseydyerinspire.co.uk

The purpose of the website is to generate consumer leads which Dempsey Dyer then feeds to its trade customers. The website is based around ‘Inspire’, the consumer facing brand from Dempsey Dyer. Installers can lean on the Inspire brand and surrounding marketing literature in order to appear more professional and effectively communicate the benefits of Dempsey’s premium product range to their target audience.

With a fresh, clean look, the Inspire website is not only very user friendly and beautifully designed, but it also focuses heavily on lead generation. A novelty that is already proving popular with homeowners is the new Colour Matcher. This interactive feature allows visitors to choose the brick colour of their house and match it against different windows, giving them a sneak peek into how their property will look like with the new additions.

The new consumer facing website has been developed using the latest web technologies in mind and is tailored to suit the modern consumer. With 53% of google searches now performed on a mobile phone or a tablet, having a fully responsive website makes more sense than ever. This means that the content on the website is displayed differently for mobiles, tablets and desktop computers, in order to give visitors the best possible experience.

Peter Dyer said: “If our trade customers grow, Dempsey Dyer grows, which is why we are keen to provide them with all the tools they need to succeed. We will be updating the website on a regular basis and investing in Pay Per Click to ensure a high number of visitors are landing on the site and that this traffic turns into sales leads for our customers. It’s early days for www.dempseydyerinspire.co.uk but we are already starting to generate good results and this bodes well for the future.”