SUPPORTING CUSTOMERS’ GROWTH
2nd September 2014

For leading glass processing specialist TuffX, ensuring customers can achieve greater sales has always been an important part of business relations. Building working partnerships with customers remains a priority for the company which has seen record sales increasing year on year for the last 3 years, since moving into the purpose built 55,000 sq ft expansion in Knowsley, Merseyside.

Senior management at the company took the progressive approach to customer satisfaction by developing support literature as well as online marketing tools that customers can adapt individually, all of which have been positively received.

Customers state that the POS tools have been extremely beneficial when approaching homeowners, who have been impressed by the performance figures and quality standards offered. Many believe that these have helped to secure the final sale.

Supporting customers with powerfully persuasive marketing initiatives continues to be one of the most important aspects of the business relationships that the TuffX team develops.

As most business sectors have been gearing up for some time to embrace the speed and accessibility of online presence, TuffX has focused on providing customers with initiatives that will help to generate positive sales results. In respect of the Ambience conservatory glass roofing range, customers can take advantage of three marketing support tools. Glass samples and product brochures with simple product data emphasise the benefits of each glass type available in the portfolio; whilst the website www.ambiglass.co.uk can be individualised by each customer and used as an online marketing tool.

The TuffX main site www.tuffxprocessedglass.co.uk has all technical data and statistics readily available regarding the processed glass options manufactured by the company for all sized contracts. This has been specifically tailored for projects that must meet the requirements of architects and specifiers.

Graham Price, Managing Director comments, “Accreditations and industry standards count for nothing if the customer and end user do not understand their benefits. We believe our support tools help to reflect our quality standards.

Graham concludes, “With an array of European accreditations and a vast choice of customer support initiatives we provide complete product confidence which is reflected with our positive sales record.”