Weekly Email News for the Glass, Glazing & Fenestration Industries

All available guidelines in one place
2nd June 2020

GLAZERITE says it has pulled together all the available official guidelines, resources and reference points into an online and printed ‘toolbox’ format to help home improvement companies operate in the ‘new normal’.

The site details risk assessments and other policies and procedures in line with Government guidance, as well as links through to the different types of business and financial support currently available. It also includes pointers on marketing in the current climate, and contact details of helpful organisations for those who could be struggling with their mental health.

Group marketing manager Michelle Wright said: “Adapting to a new way of working can be challenging, and navigating through the guidance can be potentially confusing. We wanted to pull together all of the current guidelines and resources into one place for our installer partners to help them find what they need to know quickly and easily.

“Our toolbox contains some ideas on key marketing priorities in the current climate, and includes links to our retail suite of brochures. Websites should be a priority for all businesses, which is something we already offer to our installer partners.  We’re also encouraging video call platforms for the sales journey so they can still talk to their own customers. Our sales presenter tool can be branded with specific content from the installer and will give them a visual and virtual way to help walk homeowners through the products and offering available.”

Homeimprovementshub.co.uk

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