More ‘avant-garde’ videos
2nd June 2020

APEER COMPOSITE DOORS is bringing forward the launch of six more ‘avant-garde’ videos to make the most of current lockdown viewing figures following the debut of the first – on the Silka door – earlier this year.

The videos cover the company’s new online Doorbuilder plus various aspects of the weather and comfort performance; sustainability; colour choice and security performance.

MD Asa McGillian explained the company’s approach: “The Silka video was designed to lift the traditional main entrance door into the realms of being a lifestyle purchase, to create the mindset of choosing home furnishings rather than improvements.

“And whilst the Silka video is more extreme than the rest of the series, wanting to drive home how radical the style is compared to conventional doors, the rest of the series is gentler, more family orientated.”

Even before the lockdown research showed that video produced 66% more qualified sales leads per year, whilst increasing purchases by 144%. Crucially, amongst consumers, 62% of people polled said they were more interested in a product after seeing it in a Facebook story.

The videos are part of an overhaul of Apeer marketing that includes digital and hard copy literature as well as a new website. “We’ve released the videos to take advantage of the continuing increase in social media engagement during the lockdown,” Asa added, “and we are receiving significant numbers of enquiries that of course we are banking, in anticipation of a relaxation in restrictions, during the coming weeks.”

All videos may be viewed on the Apeer YouTube Channel: https://www.youtube.com/channel/UCm_TIgkIlmDKnWV8ytydmgw