energiKare™ Partners
Over the past year, more than 300 companies have signed up to be Pilkington energiKare™ Partners. They include Safestyle, Weatherseal, Crystal and SASH UK - helping to spread the energy efficiency revolution across the whole of the UK. With consumers seeking more than ever to save money, energy-efficient glazing is a perfect way to help economise on household fuel bills.
Good news for window companies and potential Partners are the results of the recent Pilkington energiKareTM advertising campaign - which shows the energy efficient glazing has been a hit with homeowners. New research reveals the campaign, which ran on channel Five and digital television during September and October 2008, has helped boost awareness of energy efficient glazing to 69 per cent - a staggering 17.8m home owning adults and an increase of 21 per cent on the same time last year.
Brand awareness is also sky high, with Pilkington energiKareTM ahead of the competition as the most recognised by consumers and awareness now standing at 42 per cent, equivalent to 10.8 million home owning adults. Pilkington energiKareTM Partners can take full advantage of the interest generated by the adverts thanks to a full range of marketing support materials which helps to sell the energy efficient glazing to homeowners.
As a result of all this exposure the website HYPERLINK "http://www.pilkington.co.uk/energikare" \t "_blank" www.pilkington.co.uk/energikare saw a massive 190 per cent increase of people visiting the site for more information on the energy-efficient product and clicking through to find a local supplier. The term Pilkington energiKare™ was a main keyword entered into search engines, a giant rise of 149 per cent, showing that consumers have recalled the name rather than searching terms such as ‘energy efficient windows’.
Anne Quayle, Marketing and Sales Support Manager, Pilkington, said: “2008 was a great launch year for Pilkington energiKare™. With current market conditions and the forthcoming changes to Part L in 2010, the next 12 months will be critical for the glazing industry. Taking advantage of opportunities such as Pilkington energiKare™ to add value to windows and build on consumer interest must be worthwhile in helping to drive sales enquiries.
“The success of our marketing and sales campaign, which has seen thousands of visitors logging on to the Pilkington energiKare™ website to find out where their nearest supplier is located, means that we are looking forward to joining forces with more Partner companies throughout 2009.”
Pilkington energiKare™ is a market-leading energy-efficient glazing. It can prevent heat loss from windows by up to 90 per cent, while at the same time allowing heat in from the sun, a process known as solar gain, to contribute positively to a home’s energy requirements.
Windows incorporating Pilkington energiKare™ energy-efficient glazing have been eligible to carry the Energy Saving Recommended logo since the launch of Pilkington energiKare™ - because windows fabricated using the glazing achieve C, B or A as required when registered with the BFRC. Having a BFRC rated window adds a major advantage for window companies’ windows when selling to consumers - it is a recognised stamp of approval from a third party organisation which gives the homeowner piece of mind; and a scheme already well recognised from white goods and light bulbs.
For more information visit www.pilkington.co.uk/energikare
