Screwfix had scrapped its printed catalogue after 30 years and gone digital-only in a move that has enabled it to more than double the hard-copy offering to 37,000 products shown online and on screens in its outlets.
“Our iconic catalogue has been a huge part a part of our brand identity for the past 30 years,” said CEO John Mewett, “However it only includes a small part of our extensive range and doesn’t reflect our latest prices.
“In recent years we’ve seen customers increasingly prefer to shop with our app or online and switching to digital screens in store will mean we can provide the same great experience.”
The Screwfix catalogue has seen over 300 editions since the launch in 1992. It started with a small handful of products and its final edition featured 16,000. The company began in 1979 as a mail order company before opening its first physical store in 2005, and now has a network of over 800 stores across the UK and Republic of Ireland and 11 million active customers.
