Epwin Window Systems has developed a suite of marketing materials to help fabricators and installers make the most of its new colour offer.
The materials include a range of collateral purposely designed for trade and retail markets. For retail, assets include a dedicated consumer-focused colour brochure along with a retail video illustrating the benefits of coloured products. Retail point of sale material includes showroom graphics, posters, pop-up displays and leaflets. There are also retail swatch books for consumers to browse through the colour options available along with retail mood boards to help guide the process of visualising the right colour palette for their home. To help with social media marketing, a selection of social renders has been designed for both trade and retail markets. There is also a bank of videography and gif files to further promote the colour offering across all digital platforms plus a series of trade eshot templates.
All the materials can be downloaded or ordered copies of via the company’s Connect digital portal.
Head of Marketing Gerald Allen said: “Colour offers incredible opportunities for fabricators and installers. With Epwin Window Systems they have everything they need to secure higher value sales and tap into consumer demand for high end products.
“The extent of the colour collateral covers all marketing touchpoints so our customers have access to a professional, joined up approach. All items can be personalised with the customers’ own branding to help connect with their audience on a more personal level.”
The company’s colour offering features 19 stocked foil finishes which include colour choices including Sage, Claystone and Pebble Grey. It also offers 30 Made to Order options including an expanded selection of contemporary greys and heritage colours in addition to new metallic finishes.
The new offering the uses five complementary base colours: white, tan, brown, cream and grey.