Kömmerling has unveiled a new brand image with a logo and slogan, ‘Today for Tomorrow’, emphasizing sustainability and the future.
Dr. Peter Mrosik, owner and CEO of profine, explained the thinking behind and the brand relaunch: “Living up to our responsibility means protecting the future. It’s up to us, the industry leaders of our time, to make a difference today. As determined and ambitious doers, we have the strength and the will to deliver positive change in everything we do.”
He continued: “But we want to be more than a pioneer, we also want to be a role model for others. For everyone who, like us, feels equally committed and capable of rising to this major challenge. Our goal is to create a sustainable loop for high-quality products made of synthetic materials. Today we develop the right solutions for tomorrow and set standards for a future worth living for. This is what our Kömmerling brand stands for.”
The manufacturer will make the message the ‘central brand core’, reflected in all product, image and social media communication deliverables, while the logo combines natural elements like sun and water in abstract form with a theme of circularity.
The new branding, coinciding with the group’s 125th anniversary, will be rolled out across Kömmerling UK’s marketing communications in the coming weeks and months.
