The Glass and Glazing Federation had reached 6.1million online ad impressions in the first six weeks of its “Stay Safe with MyGlazing” homeowner reassurance campaign – nine  times the 2019 equivalent on the organisation’s consumer site.

Results of the campaign, launched to emphasise the safety of allowing tradespeople into homes during the pandemic, are very encouraging, says the organisation, with over 23 million opportunities to see the message and the GGF/ MyGlazing.com brands in both online and traditional media.

As well as the 6.1million ad impressions, the campaign has brought 59,605 unique visitors, a349% increase on 2019, 86,729 page views, up 303%, and 70,164 sessions, up 374%.

GGF members who deal direct with consumers are also taking full advantage of the “Stay Safe with MyGlazing” campaign, reassuring their customers by using the GGF Safe Guides for working in the home. They are also engaging with the campaign on social media and linking directly to the Stay Safe content.

Director of external affairs James Lee added: “It’s most encouraging to see GGF members revising the content on their myglazing.com profile pages to attract, inform and reassure more homeowners that it is safe to get work done, so long as everyone is following the guidance. We are also getting requests for more myglazing.com van and window stickers for showrooms and will be doing another print run to ensure Members can use the logo to support the campaign. So far the campaign is going very well and combined with our Safe Guides being used by our Members, consumer confidence is being restored in glazing home improvements.”

http://www.ggf.org.uk

www.MyGlazing.com

Previous articleFrom: Giovanni Laporta, inventor and innovator of Smart Ready®
Next articleSun shines on FIT sales with record summer bookings