Edgetech has launched Energy Saving Glazing, a lead-generation website aimed at showing consumers about energy efficiency and warm-edge spacer bar technology then point the nearby window installers using its products.
Head of Marketing Charlotte Hawkes said: “Research from GlobalData suggests that four in ten consumers now bear the environment in mind when purchasing items, and in the years ahead, that’s only going to increase. With the Energy Saving Glazing site, we’re giving them the opportunity to choose windows that offer outstanding performance, thanks to Edgetech spacer technology.
She continued: “A large proportion of the leads we received from our previous website were from homeowners looking for suppliers who could install our energy saving products in their home.
“Through our Dealership scheme, we would cascade these leads through the supply chain, but by developing the website in this way we’re able to offer visitors quicker and easier access to this information, while also notifying the suggested installers automatically so that they can follow up themselves too.”