Family-owned aluminium fabricator-retailer Joedan Group is preparing to rebrand its five outlets to carry the same Joedan Windows & Doors name.
Founder John Purcaro, pictured, said: “Due to a period of significant growth, we believe that now is the right time to bring the Design Centres under the Joedan name.
“The decision is the perfect opportunity to revitalise the Group and will not only strengthen our commitment to our staff, but will also reinforce our continued investment, unique product placement and dedicated service to our customers.”
The move, set for next January, will involve all five design centres and more than 204 employees in a project which will see new signage installed both externally and internally, to include new marketing material, website, uniforms and a new livery into 2022.
First launching in Tewkesbury in 1985, the Joedan name originated from founders John and Nicky Purcaro’ s two children Joseph and Daniella. The group added outlets in Orpington, the Isle of Wight, Winchester and Bournemouth, all trading under different names prior to the rebrand.
