Deceuninck has followed its survey of frame colour preferences with a White Paper projecting the findings into a series of forecasts of next year’s top colours.
The free downloadable paper draws on data collected by consumer pollster YouGov commissioned earlier this year by the systems house. It also pulls in data on national sales of foils and statistics from its own sales, combining them with analysis from other sectors, on key home improvement colour trends.
Managing director Rob McGlennon said: “We tend to be a little ahead of the market in general in the colours we sell, so we’ve looked at that, the data we have from YouGov and wider market analysis, to pull it together, identify trends and make our prediction for where the market is going to go next year.”
The study by YouGov, published earlier this year found that when asked about their colour preference, white was cited by 43% of homeowners as their preferred colour choice. Greys, including Anthracite Grey, Agate Grey, and Grey, accounted for a combined 17%. Irish Oak and Rosewood polled 7% and 6% respectively. Greens, including Chartwell and Sage Green, recorded 4% and 1%; Black and Cream each recorded 4%.
Rob Concluded: “They’re the headline findings but dig into and there are a host of other factors which are likely to influence colour choice going forward including age and type of property. We’ve pulled everything together into a single document, done some crystal ball gazing and made forecasts for the year ahead”.
The White Paper can be downloaded at: https://www.deceuninck.co.uk/en-gb/colourwhitepaper
