Granada Secondary Glazing has set out to improve and simplify the online journey for homeowners, trade customers and commercial partners with the launch of its new website.

With increased emphasis on functionality and navigation, the completely redesigned website is said to delivers a better cross-device user experience, whether it is accessed via a desktop, laptop, mobile or tablet.

“Anyone who accesses the site will be able to find what they need with no fuss,” said marketing manager Lewis Hartley. “Video has also been effectively integrated into the site to demonstrate the acoustic benefits of secondary glazing in cutting out external noise.”

Trade sales manager Zoe Grafton said: “From a technical perspective, the new website performs better, more efficiently and quicker than its predecessor, seeing us well placed to capitalise on an increase in traffic. This really marks the start of our commitment to an aggressive digital marketing approach.”

Commercial director Mike Latham added: “We consulted and engaged with a number of architects and specifiers throughout the development of the new site. From a commercial perspective our goal was simple, to display the hugely impressive work we’ve carried out on projects across the UK and to outline the value of secondary glazing.”

www.gsecg.com

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