Veka has begun the year with record-breaking sales and order books that are healthier than ever and is now read to face the future with fearless optimism, according to incoming managing director Neil Evans.
But he added that the systems supplier has also gained “a newly earned respect for the need to be able to flex our strategy and be nimble in these extraordinary times.”
He explained: “As a business, and as management team, we have a shared ruthless focus on where we want to be by 2025 and how we’re going to get there, whilst remaining mindful that there will be some unexpected twists and turns along the way. Our plans are ambitious, but sustainable, as we will never put the stability of the business or people at risk.
“Veka has done a great job of maintaining a good level of performance despite difficult circumstances, but there is always room for improvement. The year ahead will see Veka concentrating on further innovation and driving improvement for the industry, not forgetting continuing to ensure the business is a great place to work and always keeping customer service at its heart.”
The pandemic has forced all businesses to embrace digital technology, he added, and the company has prioritised some projects that will make it easier for customers to do business in a new way:
“Veka is continually investing in its products and services to bring customers innovations and digital solutions. This includes the development of ‘WinDoPlan’, Veka’s new and exclusive online specification, planning and virtual presentation tool currently available to fabricators and soon to be available to specifiers.
Corporate Social Responsibility remains a key objective for Veka, he added, citing its continuing transition from its ‘Infinity’ eco-product to a long term commitment to introduce more recycled material throughout its product range.
He concluded: “Standing still is effectively going backwards, and that has never been an option for me or Veka. We operate in a competitive environment and to remain a leading business in our sector in these challenging times, we must be flexible and nimble in our approach. We know where we are going, we have learnt from the events in 2020; we know what we are going to achieve and as a team we will tackle 2021 as part of our 2025 strategic plan not only with energy & positivity, but with a clear call to action.”
www.veka.co.uk
